![]() ![]() “Exclusive release periods remain vital to the survival and success of the theatrical experience,” John Fithian, the president of the National Association of Theater Owners, the trade organization that represents cinema operators, told the crowd at Caesar’s Palace. As the industry gathered last week in Las Vegas for a scaled-down version of CinemaCon, the annual gathering of movie theater owners, leaders stressed that any version of a theatrical window is better for business - and that’s for multiplexes and studios alike. Prior to COVID-19, new movies would screen for at least 75 days before studios could move them to digital platforms. The debate around theatrical windows, industry parlance for the amount of time a film plays exclusively on the big screen, and the growing penchant for hybrid releases on streaming services, has been the topic du jour of the pandemic. However, industry analysts have indicated putting a movie concurrently on digital platforms is less profitable in the long run because it cuts into downstream revenues. Joe” origin story “Snake Eyes” and Lionsgate’s “The Hitman’s Wife’s Bodyguard” didn’t generate inspiring box office revenues despite playing exclusively on the big screen. Night Shyamalan’s “Old,” Paramount’s “G.I. Marvel’s “Black Widow,” which debuted simultaneously on Disney Plus for $30, is the highest-grossing movie of the year ($181 million) and Disney’s family adventure “Jungle Cruise,” despite seeing ticket sales dip significantly in its sophomore frame, has held steady in subsequent weeks ($100 million to date). That’s not to say every movie that’s available only in theaters has been successful, nor has every hybrid release missed the mark. neo-noir thriller “Reminiscence” starring Hugh Jackman, and comic book adaptations “Black Widow” (Disney) and “The Suicide Squad” (Warner Bros.) suffered steep second-weekend declines while being offered simultaneously on streaming services. ![]() Though the delta variant poses a real threat to the revival of the faltering movie theater business, “Candyman” extends a pattern from Disney’s sci-fi comedy “ Free Guy” and Paramount’s G-rated adventure “PAW Patrol” - recent summer movies that were offered only in theaters and sold more tickets than anticipated. Gross, who runs consulting firm Franchise Entertainment Research. “This is an excellent opening over a normally quiet late August weekend,” says David A.
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